Have you seen our awesome new logo? Thanks to the Worley Co. @My_COSprings got a fresh new look and we’re loving it! Recently, we interviewed Jeremy Worley from the Worley Co. about his passion for design, community, and Colorado Springs.
Please tell us a little about who you are and what you do.
I’m Jeremy Worley and I like to think of myself as a creator, thinker, and doer. I founded TheWorley Co. (a social good design and goods company), Connecting Things COS (local event series based on highlighting creatives). co-founded Welcome Fellow (a co-working space and venue geared towards creatives and growing the local creative community) and I’m an art director at a local marketing agency. I like to cycle, travel, and renovate houses with my wife as well. We’re busy bees.
What is your design approach?
Simplicity. Communicate clearly and connect with people.
I try to make design that is accessible, where anybody can “get it”. It gets a bit annoying when designers just design for other designers, the general public is not at the same place as someone who pursues design 40+ hrs a week.
I have two types of approaches:
For client work, I’m focused on what is best going to solve the clients problem/project and communicate to their audience in the best way.
For my own work, I do whatever I’m inspired by and want to work on. It could be a range of things: logos, posters, brand build-outs, hand-lettering, product development, etc. I err on the side of simplicity of design elements, textures, shadows, and such. I really dig a lot of flat design and art deco type stuff.
What inspires you and why?
Everything. It might be some tree, a shadow, an old matchbox, another designers’ work, old-school magazine ads, a movie, traveling, blah blah blah. I take my inspiration from everywhere because I think that’s a good way to look at life. I want to be able to savor every moment and the things around me-even if it is simple mundane stuff. I think our world is super-rad and we take it for granted, so I try and appreciate and be inspired by it all.
What would you say will be the future of design? Or the next big thing?
Not too sure on this one, but my hope is that businesses will become more design centric with their brand identities and customer experiences. I have huge respect for a company who cares enough about their identity to build out something meaningful that communicates who they are (of course I’m super biased, being a designer). I also think it’s killer to design simple and easy customer experiences. It’s like a brick-and-mortar UI/UX, ya know? I really dig when a company puts a lot of thought into stuff like that and deeply care about their customers. To make a great user experience in a café, you have to look at things objectively and I think that shows a lot of humility.
Where can we find your work?
TheWorley.co or at 616 N Tejon Street (Welcome Fellow).
What is one of your favorite places in Colorado Springs?
Garden of the Gods is epic. I ride through it weekly. My own home is pretty legit as well.